Hospitality development with aligned capital and long-term perspective.
With experience spanning more than $2.5 billion in hotel investment, development, acquisition, ownership, and operations, JAM Asset Management is a hospitality development, investment, and asset management company focused on creating enduring assets, stable operating income, and long-term value.
Built to create value that lasts.
JAM focuses on hospitality opportunities where thoughtful planning, disciplined execution, and aligned interests produce durable results.
Our work spans development management, capital structuring, asset oversight, and strategic investment participation. We are selective in the opportunities we pursue and deliberate in how we structure them, with a focus on long-term ownership value rather than transaction volume.
Development. Investment. Oversight. Execution.
JAM brings an owner-minded approach to hospitality projects that require judgment, discipline, and hands-on leadership.
Development
Investment
Oversight
Execution
From early-stage visioning and deal structuring through active development execution and long-term asset management, we focus on opportunities where strong positioning, careful capital planning, and sustained oversight can create meaningful long-term value.
Selected projects across international growth markets.
Deep hotel experience, built over decades.
JAM's leadership has been involved in more than $2.5 billion of hotel investment, development, acquisition, ownership, and operations across multiple markets and cycles.
That experience includes hotel development and ownership across major brands, as well as the development and operation of a seniors housing portfolio, adding further depth in real estate operations, long-term asset management, and service-focused property execution.
Our history is rooted in principal experience — buying, owning, developing, operating, repositioning, and managing assets with a long-term ownership perspective.
A principal-minded approach to hospitality.
JAM combines development judgment, ownership perspective, capital markets experience, and operational discipline.
We understand the full cycle — from planning and deal structuring through development, opening, and long-term asset performance. Our work is grounded in alignment, accountability, and the practical realities of ownership.
Experienced owners, developers, and hospitality leaders.
Jolene Keats
President
Jolene Keats is a hospitality development executive, capital strategist, and business development leader with more than two decades of experience building brands, raising capital, and delivering growth across the hospitality, real estate, venture capital, and financial services sectors.
Ian McAuley
Executive Director
Ian McAuley, BA, MBA, is an internationally recognized hotel developer, capital markets executive, and corporate director with more than three decades of experience and over USD$2 billion in hospitality and real estate development and transaction value.
JAM leadership is supported by a seasoned network of associates and specialist partners, including architects, designers, contractors, bankers, operating managers, and other hospitality professionals assembled to suit each assignment.
Let's discuss your hospitality project.
Whether the opportunity involves development management, capital planning, brand strategy, investment participation, or asset oversight, JAM brings the experience and alignment to help move hospitality projects forward.
Contact JAM